Moochie Mack

At a time when hip-hop as a whole embraces a "floss at all costs" mentality, a new artist emerges read to challenge those preconceived notions ‹ his name is Moochie Mack. Moochie is moseying down the road less traveled ‹ the one that leads back to hip-hop's humble beginnings rooted in reality and in fun. On his debut album, Broke Pimpin', Moochie has found a way to cleverly embrace the hardcore without glorifying it and represent the south using stories, concepts and instrumentation that defy geographic limitations.

"What I want is for people to see me as a person who's really down to earth and who's really not jazzed up with a whole lot of hoopla, or caught up in what side of town they're from and stuff like that," says the 23-year-old rapper. "Ultimately, I am a person who seeks to be happy and to make others smile. That's why a lot of my lyrics are funny. I know peole can at least get a small laugh out of them and that makes me happy," says Moochie. "For me, it's not about the money and the hype. I'm in the music business because music makes me happy."

"I've always been a person who likes to express myself verbally. I used to write poetry a lot, but I was never one of those guys who was like, 'I wanna rap!' I aspired to become a DJ on the radio. I started rapping because I was trying to get in the door at a radio station, says Moochie. "I knew they always needed help with drops and jingles and I could do different voices." Eventually, he scored an internship with V-103, Atlanta's most prestigious urban radio station. They were so impressed with his consistent willingness to go above and beyond the call of duty, that they bestowed him with the moniker Supa (super) Dave.

Not long after earning his degree from the Art Institute of Atlanta, the fledgling DJ reached another goal. He found himself the hose of his own hit show on WDZZ 92.7 from 6p.m. to 10p.m. in Flint, MI. "I loved it and everyone up there loved Supa Dave. But I was homesick," he admits. Homesickness inspired him to pay tribute to his southern roots in a radio drop. "It was called 'The Dirty South is in the House.' I used the Akinyele "Put It In Your Mouth" beat because I wanted people to know that even though I'm from the south and I love it, I have love for other places too."

"When people hear the song, they're like, 'this guy's crazy. He's tellin' his label to go fuck themselves.' When I made that song, I wasn't talking about my label per say. I was referring to a mentality. I also wanted everyone to know where I stand." With a hook that says, "Fuck a record deal y'all niggas ain't right. It's up to me to feed your kids and wife..." And lyrics like, "I make music because I love it. On my list ain't too much above it. But what I hate is the muthafu*kin' record deal. The first clause on everybody contract should be keep it real..." Moochie's feelings are clear, his honesty, refreshing and his perspective, intriguing.

"I love to catch people off guard," says Moochie. And he makes a point to do that with most every track on the album including "Jack and the Jacker" featuring his longtime friend and fellow Atlanta DJ turned rapper Ludacris. "Everyone was expecting something real commercial from us," he says. As easy and fun as it would have been to do that, we didn't" Mocie had something else in mind.

"I've always wanted to do a song as a white man, and fix my voice and have everybody trippin'," he says. "And I've always loved Ludacris' voice. He's so raw you can feel it when he raps. When I heard the beat,it was so hard and so cold, I came up with the idea of the Jack and the Jacker and I knew Chris was perfect for the jacker." Like Slick Rick's "A Children's Story," "Jack and the Jacker" also has a storyline that commands full attention in the beginningand teaches a lesson by the end.

With "Quit Actin' Like That," an appeal for people to shed their pretentious ways and "Holla At Ya Boy," an open invitation to unabashed fun, Moochie shows that he's as adept at getting a crowd crunk as he is making one think. The only wa your body won't move to one of thse banging tracks, laced with Moochie's relentless flow, is if you're missing a pulse.

"I put everything I have into the album. It's a sum of my beliefs, my experiences, and my life until this point," says Moochie. "And things haven't been easy for me. Even the title Broke Pimpin', I came up with that because I felt like I'm not a rich person, but I handle my business, the same wa someone without a car finds a way to get everywhere they need to go. Or like somebody who might not have anything to eat finds a way to eat good everyday. They may not like their circumstances but they don't even have the time to think about that because they're busy figuring out how they're going to make it."

And in a nutshell, that's Moochie, a young man, not caught up in circumstance, but in making positive things happen in his life ‹ as a DJ and now as a rapper, ready, wiling and able to change the game as we know it.

For More Information, Please Contact:
Lulu Cohen / Jeff Kilgour
KOCH Records
(202) 353-8800 x257 / x223
lulu.cohen@kochint.com / jeff.kilgour@kochint.com